Mula DamaiTop Marketing BlogIn this post, I’m sharing some of my go-to resources that have been instrumental in furthering my own digital marketing journey.5 min read·Mar 5, 2024----
Mula DamaiGoogle Ads Quality Score OptimizationUnderstanding and optimizing Google Ads Quality Score is paramount for achieving success in your campaigns. Quality Score directly impacts…4 min read·Feb 28, 2024----
Mula DamaiWhat is Impression Share in Google Ads and How to Improve itAmong the multitude of metrics, Search Lost Impression Share (IS) emerges as a crucial factor influencing the effectiveness of your…4 min read·Jan 29, 2024----
Mula DamaiTop 5 My Most Important Metrics in Digital MarketingI’ve come to rely on five crucial metrics that have become the guiding stars of my journey in Digital Marketing3 min read·Jan 10, 2024----
Mula Damai70–20–10 rule in digital marketing and content strategyIn the dynamic and ever-evolving realm of digital marketing, staying ahead of the curve is paramount for businesses looking to make a…4 min read·Dec 14, 2023----
Mula DamaiThe Power of Main “Money” Keywords in PPC CampaignIn the world of digital marketing, the term “money keywords” holds significant weight. Money keywords are those specific search terms or…3 min read·Nov 13, 2023----
Mula DamaiEveryone is not your customerIn the marketing world, there is a saying that goes, “Everyone is not your customer.” This is a quote by Seth Godin, a marketing guru and…3 min read·Oct 12, 2023----
Mula DamaiCrafting Buyer Personas for Better MarketingIn today’s fast-paced and highly competitive business landscape, understanding your target audience is more critical than ever. Marketing…·6 min read·Sep 14, 2023----
Mula DamaiUnderstanding Return on Ad Spend (RoAS): Maximizing Your Advertising EfficiencyReturn on Ad Spend (RoAS) is a performance metric used by marketers to evaluate the revenue generated for every dollar spent on…5 min read·Aug 1, 2023----
Mula DamaiWhat’s a Good Click-Through Rate(CTR) in Google Ads?In the world of digital advertising, understanding and optimizing click-through rate (CTR) is essential for maximizing the effectiveness of…4 min read·Jul 24, 2023----